Lead scores your reps will actually act on.
Keep your team working the right accounts, and keep it current as your pipeline shifts. ax1om trains predictive models on your own conversion history and tells your team which accounts to prioritize, when to engage them, and why. We are opening access to a small group of early teams. Join the waitlist and we will email you when your spot is ready.
First-party data first · Bring your own enrichment · Built from the ops seat
Most scoring tools collapse three questions into one number. ax1om keeps the reasoning separable.
A score nobody can explain is a score nobody acts on. ax1om answers the three questions that actually drive a prioritization decision, and shows the specific CRM fields behind each one.
Does this account fit?
Firmographic and behavioral fit against the accounts you actually close, not a generic ICP template.
Is this the contact to engage?
Persona and role fit, so a rep knows whether they are talking to a champion or a dead end.
Are they engaging now?
Engagement momentum from your own CRM activity, meetings, campaign responses and cases, weighted so recent behavior counts for more than a touch from last quarter.
Every score shows the fields that drove it via SHAP, so a rep sees "↑ VP-level title (1.9x) · ↑ referral lead source · ↑ 3 meetings last 14d" instead of a black-box 91 they will ignore.